Meaningful Conversations That Move Leads to Close

Move past pitching your product. Win prospects over through focused perspectives that speak to their pain points and current industry challenges.
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You've Qualified the Lead. Now Keep Their Attention.

Enterprise buyers no longer respond to generic outbound. They look to peers, trusted communities and subject matter experts.

This means tailored and hyper-targeted communication is needed now, more than ever. However, most sales and BD teams lack the context, stories, and content they need to advance and close deals.

Go Beyond Generic Use Cases. Identify Real Business Issues Facing Your Prospects.

When you connect industry trends and current events to buyer impact, sales and account-based marketing teams can build stronger relationships.

They can show how industry leaders solve these challenges and guide prospects through what comes next.

Don't Just Sell.
‍‍Help Them Buy.

Merkle studies show that 65% of B2B buyers believe companies are more interested in selling their own products than listening to their needs.

We equip sales, sales enablement, and account-based marketing teams with the tools they need to stop deals from going cold by educating, authentically engaging, and building trust with prospects.

Our 3-Step Process

Provide prospects with insights, context, and a roadmap to better outcomes.

Research trends relevant to your ICPs

We research and analyze key industry trends that are relevant to your target markets and named accounts. We focus on the publications, podcasts, thought leaders, and media that your ICPs turn to for advice.

Curate content to engage your ICPs

We analyze and select authoritative content that aligns with key challenges facing your ICPs and organize by topic, industry and buyer role for easy retrieval by your sales reps.

Contextualize insights for conversations

For each piece of content, we explain the business implications on the buyer's company and role – including quantifying the impact. We also provide accompanying talking points so sales reps can confidently share the insights in meaningful conversations throughout the sales cycle.

Build Trust. Increase Engagement.
Close More Deals.

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