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What’s inside

Demand Conversion

State of B2B SaaS Marketing Report

Fall 2023
1
How B2B buyer behaviour has changed post-COVID
6
Why engaging online communities might be your company’s competitive advantage
2
Top acquisition challenges faced by B2B SaaS marketing leaders
7
The importance of conversation skills to engage buyers
3
How B2B buyers prefer to communicate in 2024
8
Why so many companies are seeing a decline in the quality of leads being passed to Sales
4
What demand generation tactics work in an age of Zoom fatigue?
9
Advice from top B2B SaaS marketers to help inform your 2024 strategy
5
The content assets that successfully convert leads into paying customers

What's inside?

Demand Conversion

State of B2B SaaS Marketing Report

Fall 2023
1
How B2B buyer behaviour has changed post-COVID
6
Why engaging online communities might be your company’s competitive advantage
2
Top acquisition challenges faced by B2B SaaS marketing leaders
7
The importance of conversation skills to engage buyers
3
How B2B buyers prefer to communicate in 2024
8
Why so many companies are seeing a decline in the quality of leads being passed to Sales
4
What demand generation tactics work in an age of Zoom fatigue?
9
Advice from top B2B SaaS marketers to help inform your 2024 strategy
5
The content assets that successfully convert leads into paying customers
Demand Conversion

2025 SaaS Partnerships:
Challenges & Insights

Fall 2024
1
Foreword | Greg Portnoy from Euler
2
Top Partnerships Challenges
3
Top Partner Marketing Challenges
4
What Activities Are More Likely To Receive Executive Support?
5
The Partnerships Playbook for 2025

Brought to you by

Lauren Helstab

Partnerships Advisor  | Ex-Shopify Partnerships Lead

Michelle Teo

Founding Partner at Demand Conversion

Update your marketing strategy for today’s B2B buyers

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Build a program that works for tomorrow's partners and buyers

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