SaaS Marketing Mix Modelling

Invest in the Channels That Move Deals Forward

When deals take 6–12+ months and involve multiple decision-makers, last-click and MTA models collapse. Understand which channels influence pipeline and closed-won revenue, even when the impact shows up much later

Scale Pipeline Without Blowing Up CAC

Not every channel scales, and some quietly stop working. Spot diminishing returns early so you can double down where growth is still efficient.

Go From "What Happened?" to ‍"Here's What We'll Do Next, and Why"

No more waiting for monthly results or presentations. Answer critical marketing questions in real time and test changes to budget or channel mix without putting revenue at risk.

Analytics Solutions Tailored To Your Stage + Goals

Not every SaaS needs the same level of modelling complexity. Whether you’re validating channels, optimising spend, or making high-stakes budget decisions, we’ll develop a custom model that delivers the right balance of speed, insight, and rigour.

Express Marketing Mix Modeling

The fastest way to get directional insight. Ideal for first-time MMM users, Express focuses on owned media and competitor activity to help you quickly understand what’s moving the needle.

Balanced Marketing Mix Modeling

Considers all major sales drivers and uses a synergistic approach to clearly attribute ROI across channels, giving you reliable optimisation insights without unnecessary complexity.

Prime Marketing Mix Modeling

Combines multiple modelling algorithms into a single framework, capturing all sales drivers and interactions. Designed for mature teams that need maximum accuracy, confidence, and strategic depth.

Price Elasticity Modeling

Prepare for price increases and predict how discounts will impact conversion.
Understand your pricing dynamics in combination with marketing investment and competitor’s pricing activities.

Portfolio Budget Allocation Modeling

Proprietary portfolio budget allocation model for diversify marketing risk across products, ICPs, and growth motions. More stable pipeline generation, better capital efficiency, and greater confidence in how and where you scale.

Meet Your Specialist

Dr Juan Franco

Senior analytics leader with 15+ years of experience applying econometrics and marketing mix modeling for some of the world’s most recognised brands.

Dr Franco has held senior leadership roles including APAC Chief Analytics Officer at GroupM / MediaCom, Director of Brand Science at OMD Australia, and Head of Modeling at Unilever.

Throughout his career, he has worked with organizations such as IKEA, BP, and National Australia Bank to optimise investment decisions and unlock sustainable revenue growth.

He holds a PhD in Economics and Business (Econometrics) from the University of Western Sydney and lectures in analytics at university level.

Know Exactly Where To Put Your Budget To Hit This Quarter's Targets